Remote Social Media strategist & Content Creator

My career in social media began after a decade with Emirates Airlines, where I led international teams as a Cabin Leader. In 2020, I transitioned into digital marketing and launched a remote social media agency, helping brands grow through culture-driven content and strategy.

With over four years of experience in organic social, I’ve worked with startups across travel, tech, and lifestyle. Most recently, I led ResortPass’s Instagram growth from 268K to 415K+ in under a year, running viral campaigns that boosted engagement by 25x and drove a 44% YoY lift in conversions — all organically.

I’ve also helped reposition brands from B2B to D2C by shifting platform strategy, refining messaging, and building storytelling frameworks that drive both growth and trust.

I infuse heart & creativity into organizations'
social media